Fake campaigns are being used to boost bands, why not stocks too?
Nothing is authentic on the internet and you're likely a target of stock-market boosting campaigns.</p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Wired is out with an interesting article about a Brooklyn rock band called Geese that had a monster 2025. Their album Getting Killed landed on every year-end list that mattered. They booked Saturday Night Live. They sold out a fall tour. The Guardian called them "the new saviors of rock 'n' roll."</p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Then the curtain got pulled back.</p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">A digital marketing firm called Chaotic Good Projects <a href="https://www.wired.com/story/geese-chaotic-good-marketing-industry-plant/" rel="nofollow">confirmed to WIRED today</a> that it ran campaigns for the band — creating networks of TikTok accounts, seeding clips into recommendation algorithms, and manufacturing the appearance of organic grassroots buzz. The firm's cofounder told Billboard they "know how to go viral" and have "thousands of pages" at their disposal. He calls the technique "trend simulation."</p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Read that term again: trend simulation.</p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Now ask yourself a very simple question: if this works for music, why wouldn't it work for stocks?</p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">The playbook is straightforward. You build a constellation of accounts across social platforms. You seed content — clips, commentary, reactions — that looks organic. You manufacture engagement that triggers the recommendation algorithm, which surfaces the content to real users, who then amplify it further. The fake spark lights a real fire.</p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Chaotic Good was doing this on TikTok and YouTube. But the same architecture maps perfectly onto financial social media — StockTwits, Reddit's r/wallstreetbets, FinTwit, YouTube finance channels, TikTok finance creators. </p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">And in markets, engagement is price action. Now that might not always be positive (though it generally is) but at least it's volume.</p><p class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold">You'd Be Naive to Think This Isn't Already Happening</p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Social media sentiment now feeds directly into algorithmic trading models. Retail investor flows are influenced by what trends on Reddit and TikTok. A coordinated campaign that makes a stock look like it has organic momentum can generate actual momentum — at least for a while.</p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Take a name like Palantir Technologies (PLTR). The stock has been a retail darling, trading at valuations that have made traditional analysts choke on their spreadsheets. The bull case rests on genuine tailwinds — government AI contracts, commercial expansion, the broader AI narrative. But scroll through the social media discourse around PLTR and you'll notice something familiar: an almost suspiciously uniform enthusiasm, an ecosystem of accounts that seem to exist primarily to amplify one thesis, and a volume of engagement that feels engineered.</p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">I'm not saying Palantir is running trend simulation campaigns. I have no evidence of that. But I am saying that if you wanted to run one on a stock with a devoted retail following and a momentum-driven price structure, PLTR would be the template and it took off around the same time as these techniques started to become more widespread. The characteristics that make a stock susceptible to this are well understood: high retail ownership, strong narrative appeal, options-heavy trading, and a community that wants to believe.</p><ul><li>Trailing P/E 217x (111x forward)</li><li>EV/EBITDA 206x</li><li>Price-to-sales 80x</li></ul><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">The same profile fits a dozen other names on any given day.</p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">As a trader, there are two ways to think about this. One is to find one of these psyops that's started and get in early and hold on for dear life. With the advent of OpenClaw and other AI tools, I imagine that the campaigns that were once spun up by these firms and IR departments will be possible via a guy and a laptop.</p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Otherwise, steer clear of these battleground stocks. I think it's going to be tougher to discern what's authentic and what's real enthusiasm. Ultiamtely, you can't fake earnings (or not for long). If your thesis on a stock is primarily informed by social media sentiment, you don't have a thesis. </p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">One of Chaotic Good's founding partners summed up the firm's philosophy in an interview with Billboard: "Everything on the internet is fake."</p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">It's a glib line, but it contains a real warning for market participants. The infrastructure for manufacturing consensus is cheap, scalable, and increasingly sophisticated. The platforms that surface content to you are optimized for engagement, not accuracy. And the line between organic enthusiasm and paid amplification is, by design, invisible.</p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">In the music industry, the worst-case outcome of trend simulation is that you buy a concert ticket for a band you end up not liking. In financial markets, the stakes are meaningfully different.</p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Earnings are real. Revenue is real. Cash flow is real. Everything else is a story — and now we know, with uncomfortable specificity, how easy those stories are to manufacture.</p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Anyway, here's Geese, decide for yourself:
This article was written by Adam Button at investinglive.com.
提供:Investinglive RSS Breaking News Feed
FX初心者には必須 無料のうちにGET！
